Health is a very sensitive topic. Therefore, companies operating in the medical field and wishing to attract new customers must not only differ from competitors but also at first glance inspire confidence and convince of their reliability and safety. An important role in the formation of the desired image is played by the logo of a medical company.
How to create a recognizable medical company logo
The brand name of a medical company should be perceived unambiguously and evoke pleasant associations. It's good if it inspires confidence and reflects customer care.
When choosing design elements, you need to consider the needs of your target audience and how accurately they can convey your idea. For example, colorful logos are not typical for the medical services market, but if your business is focused on children, why not get away from stereotypes and add some bright colors?
Most often used in medical logos:
universal symbols associated with the medicine (a cross, a vessel with a snake, the staff of Asclepius, a stethoscope, etc.);
images of organs, limbs, and body parts (teeth, heart, eyes, palms, etc.);
figures of people (pregnant, children, family).
Such images are found in the logos of many companies, so they often go unnoticed. To stand out in the crowd, it is better to stylistically beat traditional images or use abstract elements.
The font should correspond to the general idea and fit the picture. It is better to choose readable and restrained font styles. Fonts with curls and a lot of detail are not suitable for the medical field, but this does not mean that only strict and heavy options should be used.
What color is more suitable for a clinic logo?
Color conveys a certain mood, so its choice should be taken responsibly. The logo of medicine is predominantly blue, red, green and yellow. Red symbolizes strength and energy, excites the nervous system and is associated with medical topics, blue calms and causes a feeling of stability and security, green is associated with health, and yellow gives hope, warmth and joy.
When choosing a shade, proceed from your audience and what impression you want to make on them. If the business is aimed at older people, opt for neutral colors, and if it is for children or young people, add some life to the logo with bright colors.
Most often, two colors are used in the design, but if your idea involves the use of a different number of shades, do not get hung up on this trend and choose as many as you need. The main thing is that they look harmonious.
Make your logo versatile
The best medical logos have a single shape used. This means that the same logo can be seen on all platforms, from signage to brochures to social media.
A quality medical logo design can be transferred from platform to platform and still look relevant and strong. This is a plus for you because it gives the logo durability, making it stand out for decades to come in a sea of other medical logo designs. Create a logo for your clinic in the Turbologo online generator. It's easy to use, gives you a wide range of creative options, and allows you to download your logo in multiple formats!